prarthana
Résumé

Hi there — I’m Prarthana

I think,
then I ship
products.

Product Manager, 5+ years in 0‑to‑1 B2B SaaS. I own products end‑to‑end and measure them on outcomes, not outputs — now in production at Coca‑Cola, Cavin Kare and three more, for clients from the US to India and beyond.

on my desk right now
Status
Open to product roles
Clients
US and beyond · fully remote
Recently
PM @ Salescode.ai · 2025–26
Sweet spot
Ambiguous briefs · complex B2B SaaS systems
Connect on LinkedIn Jump to the work
Portrait of Prarthana Dalai
that’s me ✿
about · 01

How I work,
from brief to ship.

Enterprise B2B and growth-stage B2C, from discovery through rollout. I measure the work by what still gets used after the demo.

I’m a product manager who treats shipped, adopted as the only finished state. For 5+ years I’ve owned product strategy, roadmap and backlog from customer discovery through release across enterprise B2B SaaS and growth-stage B2C — cross-functional work with engineering, design and sales, and the stakeholder management that keeps them pointed the same way. I work backward from a clear North Star, instrument adoption signals, and let the data drive the call rather than the loudest opinion.

I’m most useful where the problem is ambiguous, the system is complex, and the rollout has to land with non‑technical users in operational environments. — a working principle

The work is rarely about the headline feature — it’s about the second screen, the exception flow, the audit log nobody asked for until they did. My job is to find the version of the product that actually gets used after the demo, then make it the obvious thing to ship next.

toolkit · 02

What I bring
to the table.

Certified Scrum Master, five years across SFA, eB2B and distributor systems — and SQL for the answers that aren’t already sitting in a dashboard.

tools I actually work in

  • Microsoft 365
  • Google Workspace
  • Notion
  • Zapier
  • Figma
  • Canva
  • Miro
  • Zoom · Meet · Teams
  • ChatGPT
  • Claude
  • Lovable

product thinking

deciding what is worth building

discovery

  • Customer Discovery
  • User Research
  • Competitive Analysis

strategy

  • Product Strategy & Vision
  • 0→1 Development
  • Go-to-Market (GTM)

planning

  • Roadmap Ownership
  • Prioritization & Backlog
  • PRDs & User Stories

execution

getting it shipped and adopted

with engineering

  • Engineering Collaboration
  • Agile / Scrum (CSM)
  • Jira
  • Confluence

with design

  • User-Centered Design
  • Figma
  • Adobe XD

with everyone else

  • Cross-functional Collaboration
  • Stakeholder Management

evidence

knowing whether it actually worked

measurement

  • Metrics & KPI Ownership
  • North Star Metrics
  • A/B Testing
  • Cohort Analysis

analysis

  • SQL
  • Data-Driven Decision Making
  • Analytical Problem-Solving

ground I know

domains and the day-to-day stack

domains

  • B2B SaaS
  • Enterprise Software
  • Distributor Management
  • Sales Force Automation
  • AI / ML Products

daily stack

  • Notion
  • Zapier
  • Miro
  • AI Tools (Claude · ChatGPT)
selected work · 03

Easy metrics lie.
I build for the honest one.

Two enterprise 0→1s now running at Coca-Cola, Cavin Kare and more. A $1B AI language app torn down to one testable bet. A discovery system that files its own feedback. Each opens to the full method, tools included.

every project, at a glance

  1. 01 Distributor Management System 4 enterprise customers live in year one At Salescode.ai 0→1 build B2B FMCG
  2. 02 Saleslens 5 clients reading their own data live At Salescode.ai Analytics Multi-tenant
  3. 03 Speak teardown A $1B app reduced to one testable bet Self-internship Teardown AI product
  4. 04 Discovery Hub Discovery structured, feedback filed automatically Self-internship Ops & automation Notion + Zapier
01 distributor-management-system.case pg. 04
Distributor Management System product screenshot

workflow-first DMS ✿

Live · 4 customers
At Salescode.ai

A modern DMS for the field, the office, and finance.

Salescode kept losing enterprise deals without a DMS. I built one 0‑to‑1 — four enterprise customers now run their distribution on it.

What changed
4 enterprise customers shifted their distribution onto it in year one — Coca-Cola, Cavin Kare, NIIne, App Passeo.
In numbers
Manual order tracking down 30–35%. Scheme and sales visibility up ~40%.
How
Four weeks of customer discovery embedded with distributors. PRDs, workflow-first scope, role-based access.
Tools
Figma · Jira · Confluence · PRDs · SQL
Read the case study →
02 saleslens-analytics.project pg. 08
Saleslens analytics dashboard — order volumes, active users and per-solution metrics

numbers you can read ✿

Live · 5 clients
At Salescode.ai

A live analytics layer, built to be read.

Five enterprise clients were running our products blind. They now read their own performance live, off their own database.

What changed
5 enterprise clients, Coca-Cola included, gained visibility into their own data that didn’t exist before.
In numbers
3 solutions instrumented. Became a revenue line — core bundled, advanced sold as a paid add-on.
How
KPI definitions agreed per solution with stakeholders, then daily engineering collaboration through the build.
Tools
Figma · SQL · multi-tenant architecture · live DB integration
Read the project →
03 speak-teardown.case pg. 12

does the loop close? ✿

Teardown
Self-internship

A first-principles teardown of an AI tutor.

Speak is a $1B AI‑native language app that teaches you to talk. I tore down its core loop firsthand to find the one place its promise quietly leaks.

What it produced
One testable bet on a $1B app: close the loop with spaced review of the day’s words.
The gap it found
Three steps teach well; the fourth — retaining what you spoke — never closes.
How
Firsthand use — onboarding, a full Korean lesson, the paywall — plus competitive analysis of the AI-tutor market.
Tools
Firsthand testing · competitive research · metric design (7‑day retention)
Read the teardown →
04 discovery-hub.project pg. 16

it runs without me ✿

Live automation
Self-internship

A discovery system that runs itself.

Discovery work that used to evaporate is now scored, structured and searchable — and new feedback files itself, with no one in the middle.

What changed
Scattered discovery became one referenceable system — and the feedback loop runs with zero manual steps.
In numbers
20+ user research interviews written up. 5 real DMS decisions re-scored with RICE prioritization.
How
Built on my own real material, not template data. Google Form → Zapier → Notion.
Tools
Notion · Zapier · Google Forms · RICE scoring
Read the project →

Other outcomes I own the number on.

other work
+3.1% AOV from incentive-creation workflows · Salescode.ai
+29% Sub-Stockist app adoption · React → Flutter migration
2× Faster KPI reporting · in-house sales analytics module
90%+ Delivery issues resolved within sprint · Taazaa
experience · 04

Four roles.
5+ years.

Four roles since 2019, analyst to product manager — building for FMCG, retail, healthcare and luxury clients across the US and beyond.

  1. 2025 2026

    Product Manager

    Salescode.ai ↗

    Lead win Built and launched the company’s first Distributor Management System — adopted by 4 enterprise customers in year one (Coca-Cola, Cavin Kare, Nllne, App Passeo).

    • 30–35% reduction in manual order tracking via workflow-first design
    • +40% lift in scheme & sales visibility through user research
    • Owned the roadmap including AI/ML enhancements — forecasting, outlet attrition, field insights
  2. 2024 2025

    Associate Product Lead

    Salescode.ai ↗

    Lead win Owned delivery for SFA, eB2B, and analytics platforms — leading designers and BAs across parallel initiatives.

    • +3.1% AOV from incentive-creation workflows that improved sales engagement
    • +29% adoption after migrating the Sub-Stockist app from React to Flutter
    • 2× faster KPI reporting via in-house sales analytics module — cut third-party tooling cost
  3. 2021 2022

    Business Analyst

    Taazaa Inc

    Lead win Translated requirements into 40+ Jira user stories per project — leading 8–12 developers and QAs delivering B2B platforms for U.S. clients.

    • 20–25% better sprint predictability through structured stakeholder alignment
    • 30% less rework shipped per cycle
    • 90%+ of delivery issues resolved within sprint — 100% on-time milestone delivery
  4. 2019 2021

    Business Analyst

    Applicate AI Solutions

    Lead win Authored BRDs, SRSs, and wireframes for AI-driven B2B platforms across FMCG, healthcare, retail, and luxury.

    • Delivered for Reckitt, ITC, Ambuja, Dr. Lal PathLabs, Relaxo, and LVMH
    • Cross-sector exposure — from enterprise FMCG to luxury
    • First product/analyst role — the foundation for everything that followed
Awards · 2020 — 2025

Six recognitions, 5+ years.

  • 2025 Founder’s Choice — High Impact
  • 2024 Special Recognition — Product
  • 2021 Most Significant UI Improvement
  • 2021 Customer Appreciation
  • 2020 Best Project Delivery — BA
  • 2020 Rockstar BA
kind words · 05

Five people,
in their own words.

Recommendations from the people who managed me, built beside me, and reported to me — straight from LinkedIn.

  • Shobhit
    She gave me full ownership of these modules, but stayed close enough to catch gaps early — she’d ask the one question in review that exposed what the rest of us missed.
    Shobhit Tyagi Senior Business Analyst Salescode.ai
  • Nabeel
    She sat with the creative team, tested every claim against what the product could actually do, and cut anything that oversold it. That’s why the pitch held up under CXO-level questions.
    Nabeel Hussain Content & Visual Designer Cars24
  • Poonam
    A very detail-oriented professional. She understands the customer goal clearly and aligns the team accordingly. She turned a red-zone project to green.
    Poonam Sapra Director, Digital Transformation Applicate IT Solutions Ex-Coca-Cola
  • Rajeev
    Very impressive in facilitating discussions between technical and business teams — a lethal combination of techno-functional skills, and the reason for numerous successful projects.
    Rajeev Ranjan Technical Project Manager Salescode.ai
  • Akshat
    She understands customer behavior and what a customer requires from any automation project. Always calm and centered on the solution — a great teammate to have.
    Akshat Kush Enterprise Sales
say hello

Got a hard product problem?
Let’s talk.

dalaiprarthana4@gmail.com
For Roles ↗

Reach out via LinkedIn for full-time and contract product opportunities.

 For Everything Else ↗

Collaborations, freelance, advisory, or a friendly question — email is best.