prarthana
Résumé

Hi there — I’m Prarthana

I think,
then I ship
products.

Product Manager with six years driving 0‑to‑1 B2B SaaS from concept to enterprise adoption. Built and launched a Distributor Management System now in production at Coca‑Cola, Cavin Kare, and three more.

on my desk right now
Status
Open to senior product roles
Based
Gurgaon, IN · happy with remote
Recently
PM @ Salescode.ai · 2025–26
Sweet spot
Ambiguous briefs · complex B2B systems
Connect on LinkedIn Browse my work
Portrait of Prarthana Dalai
that’s me ✿
about · 01

How I work,
from brief to ship.

A short note on what I do, how I think about product, and where I’m most useful on a team.

I’m a product manager who treats shipped, adopted as the only finished state. For six years I’ve owned products from PRD to release across enterprise B2B and growth-stage B2C — partnering closely with engineering, design, sales, and customers. I work backward from a clear North Star, instrument adoption signals, and iterate against guardrails.

I’m most useful where the problem is ambiguous, the system is complex, and the rollout has to land with non‑technical users in operational environments. — a working principle

The work is rarely about the headline feature — it’s about the second screen, the exception flow, the audit log nobody asked for until they did. My job is to find the version of the product that actually gets used after the demo, then make it the obvious thing to ship next.

selected work · 02

Three projects.
Three rollouts.

One enterprise 0→1, one quick-commerce concept, one B2C growth program. Tap any folder for the full case study.

01 distributor-management-system.case pg. 04
Distributor Management System product screenshot

workflow-first DMS ✿

Live · 4 customers

A modern DMS for the field, the office, and finance.

Built and shipped 0‑to‑1 to replace legacy distributor workflows — designed for role-based ops, admin governance, and finance compliance.

Problem
Legacy DMS tools didn’t fit modern distributor ops. No internal expertise existed.
Approach
Customer discovery with distributors and sales heads. Workflow-first, role-based.
Actions
Owned vision, MVP scope, PRDs. Adoption metric: % orders fully processed.
Outcome
Live with 4 enterprise customers in year one. Manual tracking down 30–35%.
Read the case study →
02 cart-abandonment.case pg. 08

trust-first checkout

Concept

A trust-first checkout, not a cheaper one.

Users don’t abandon because prices are high — they abandon when prices feel unpredictable. A strategy to protect conversion and contribution margin.

Problem
Drop-off in quick commerce is driven by unexpected fees revealed late in checkout.
Approach
Reframed the problem as price certainty. North Star: Checkout Completion Rate.
Actions
Final-payable preview, fee explainers, phased experiment plan with sub-cohort.
Outcome
Experiment-ready plan with hard guardrails on burn, cancellations, margin.
Read the case study →
03 habitify-growth.case pg. 12
Habitify app interface

habit-tracking app ✦

500K → 1M

From 500K to 1M downloads in twelve months.

Three coordinated levers — App Store optimization, paid acquisition, and onboarding — to double the install base in twelve months.

Problem
A loved habit-tracking app with strong retention, but flat top-of-funnel growth.
Approach
Three levers run in parallel: ASO, paid acquisition, onboarding.
Actions
A/B-tested store metadata. Ran Facebook + Apple Search Ads. Rebuilt onboarding flow.
Outcome
Top-1 in JP & KR. Sign-up 30.9% → 47.8%. D1 retention +21% QoQ.
Read the case study →

Other shipped work, in passing.

other · 03
+3.1% AOV from incentive-creation workflows · Salescode.ai
+29% Sub-Stockist app adoption · React → Flutter migration
2× Faster KPI reporting · in-house sales analytics module
90%+ Delivery issues resolved within sprint · Taazaa
experience · 04

Four roles.
Six years.

A track record of shipping and rolling out across product and analyst roles.

  1. 2025 2026

    Product Manager

    Salescode.ai ↗

    Lead win Built and launched the company’s first Distributor Management System — adopted by 4 enterprise customers in year one (Coca-Cola, Cavin Kare, Nllne, App Passeo).

    • 30–35% reduction in manual order tracking via workflow-first design
    • +40% lift in scheme & sales visibility through user research
    • Owned the roadmap including AI/ML enhancements — forecasting, outlet attrition, field insights
  2. 2024 2025

    Associate Product Lead

    Salescode.ai ↗

    Lead win Owned delivery for SFA, eB2B, and analytics platforms — leading designers and BAs across parallel initiatives.

    • +3.1% AOV from incentive-creation workflows that improved sales engagement
    • +29% adoption after migrating the Sub-Stockist app from React to Flutter
    • 2× faster KPI reporting via in-house sales analytics module — cut third-party tooling cost
  3. 2021 2022

    Business Analyst

    Taazaa Inc

    Lead win Translated requirements into 40+ Jira user stories per project — leading 8–12 developers and QAs delivering B2B platforms for U.S. clients.

    • 20–25% better sprint predictability through structured stakeholder alignment
    • 30% less rework shipped per cycle
    • 90%+ of delivery issues resolved within sprint — 100% on-time milestone delivery
  4. 2019 2021

    Business Analyst

    Applicate AI Solutions

    Lead win Authored BRDs, SRSs, and wireframes for AI-driven B2B platforms across FMCG, healthcare, retail, and luxury.

    • Delivered for Reckitt, ITC, Ambuja, Dr. Lal PathLabs, Relaxo, and LVMH
    • Cross-sector exposure — from enterprise FMCG to luxury
    • First product/analyst role — the foundation for everything that followed
Awards · 2020 — 2025

Six recognitions, six years.

  • 2025 Founder’s Choice — High Impact
  • 2024 Special Recognition — Product
  • 2021 Most Significant UI Improvement
  • 2021 Customer Appreciation
  • 2020 Best Project Delivery — BA
  • 2020 Rockstar BA
toolkit · 05

What I bring
to the table.

Skills and tools — grouped by what they’re for. Hover for a little movement ✿

product

  • Product Strategy
  • Customer Discovery
  • 0→1 Development
  • Roadmap Planning
  • User-Centered Design
  • Stakeholder Management

analytics

  • SQL
  • A/B Testing
  • North Star Metrics
  • User Research
  • Cohort Analysis

process

  • Jira
  • Confluence
  • Agile / Scrum (CSM)
  • PRD / BRD
  • Figma
  • Adobe XD

domain

  • B2B SaaS
  • Enterprise Software
  • Distributor Management
  • Sales Force Automation
  • AI / ML Products
say hello

Got a hard product problem?
Let’s talk.

dalaiprarthana4@gmail.com
For Roles ↗

Reach out via LinkedIn for full-time and contract product opportunities.

 For Everything Else ↗

Collaborations, freelance, advisory, or a friendly question — email is best.