Hi, I’m Prarthana Dalai!

Product Manager with 5+ years building ops-heavy B2B systems and high-conversion B2C experiences. I turn ambiguous problems into shipped products-grounded in metrics, adoption, and real-world constraints.

Where I’ve Worked

2024 - Now
Product Manager @ Salescode.AI
2021 - 2022
Business Analyst @ Taazaa Inc
2019 - 2021
Business Analyst @ Salescode.AI

⎯ Holistics ⎯

Designing self-serve operational workflows for non-technical users with built-in guardrails and governance.

Responsibilities

Owned end-to-end product delivery from discovery and PRDs to Jira breakdown, sprint execution, QA, and release. Partnered closely with engineering, design, sales, and customer teams for demos, onboarding, and feedback loops. Defined success metrics (North Star + drivers + guardrails) and iterated based on adoption signals.

Impact

Shipped multiple products across B2B ops and growth, including a 0→1 DMS rolled out to 4 enterprise customers. Reduced manual tracking by ~30-35%, delivered +3.1% AOV lift, and improved product adoption by +29% through workflow and UX improvements.

Strength Areas

  • Workflow systems: role-based ops, approvals, auditability, edge cases.
  • Growth levers: incentives, adoption metrics, measurable iteration loops.
  • Execution: PRDs → delivery → rollout support → continuous improvement.

⎯ Projects ⎯

It started as a space to showcase projects built across work and personal exploration, beyond titles or roles.

Product Lead - Distributor Management System (DMS)

Built a modern DMS to replace legacy workflows and complete an enterprise sales-tech suite-designed for distributor operations, admin governance, and finance compliance.

  • Workflow-first, role-based system for distributor operations
  • Adoption metric: % orders fully processed (not logins)
  • Compliance trade-offs: invoice integrity over editability

Reducing Cart Abandonment in Quick Commerce

Users don't abandon because prices are high—they abandon when prices feel unpredictable. This case study proposes a trust-first checkout strategy that protects conversion and contribution margin.

  • Defined North Star: Checkout Completion Rate (CCR)
  • Proposed “price certainty” features: final payable preview + fee explainers
  • Experiment plan with guardrails: discount burn, cancellations, margin/order

⎯ Unstatic ⎯

Growing App Store downloads of Habitify from 500k to 1M within 1 year

Improve App ranking to boost organic download

Improved app ranking for keywords like “Habit” and “Routine” in App Store Japan (top 1), Korea (top 1) and the United States (top 10) by A/B testing keywords in app title, subtitle and descriptions

Leverage social media to increase brand awareness

  • Acquired new users and retained churned users using Facebook Ads and Apple SearchAds with low CPI and ROI of 15%
  • 2nd, 4th and 5th Product of The Day launch on Product Hunt

Nudge users at the right time to increase conversion and retention

  • Increased in-app sign up rate from 30.9% to 47.8% by improving onboarding content and simpliyfing user flow
  • Increased 1-day in-app retention rate by 21% QoQ using notifications, emails and retargeting ads

Some LinkedIn Posts

A quick look at my most recent LinkedIn posts.

Let’s get in touch,

shall we?

Work

For sharing awesome job positions, please message me via LinkedIn.

Prarthana's LinkedIn

Others

For any collaboration, freelance, or project inquiries, please reach out to me via email.

Email Tuan now